Tuesday, December 11, 2012

SOFA hosts the Canadian launch of Houzz.com

It has been a busy week for those in the design world...

I am a little late in posting this but it really has been a bit nutty with all the happenings. I must stay put and do some work but it has been a fun time getting out and about at events and seeing many new products.  One product which I already use is Houzz.   On November 29th,  SoFA , www.visitsofa.com hosted the Canadian Launch of Houzz, www.houzz.com which is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device.

Houzz connects homeowners, home design enthusiasts and home improvement professionals across the country and around the world.  Houzz is an easy way for people to find design and decor inspiration and advice.  Houzz starts the creative juices flowing but you then really need to find a designer or decorator to help you carry out your findings and bring about a great space. Houzz is a tool which assists us all and is less cumbersome than carrying around magazines with your picks.  You can create your wish list in an easy to use place and have it available whenever you require it.

Somewhere between 500 and 700 people in the design industry attended this fabulous event.  Thanks to SoFA's Director of Marketing, Linda Kafka, this was definitely a successful event. There were great hors d'oeuvres, great wine and the fun of connecting with others in this great industry.  I met some new people and caught up with some I already knew.  Lots of fun.  All of the showrooms were open and there were additional kiosks set up around the building to visit.  Lots of draws which is always fun.   Cheryl Tiegs was among those in attendance and she spoke and then met attendees in the AGA/Marvel Showroom after the presentation.  Liza Hausman, VP for Houzz presented the results from a new Houzz study on building, remodeling and decorating from the Canadian homeowners perspective . www.houzz.com
























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